$100M Exits · Guest

Noah Friedman

Co-Founder & General Partner · Top Shelf Ventures

InvestorOperator

About Noah

Noah Friedman is the General Partner at Top Shelf Ventures, a venture capital and private equity firm taking an institutional approach to investing in the alcohol and adjacent vice industries. He is also the co-founder of Uncharted, a media and events business he started with his mentor Michael Loeb, which convenes top entrepreneurs and investors. Prior to his current roles, he served as COO for one of Michael Loeb's portfolio companies in the alcohol analytics space.

On the podcast with Noah

Sep 19, 2024 • Episode 52
Raising a Vice Fund: Inside the $1T Alcohol VC Opportunity
Top Shelf Ventures GP Noah Friedman explains why the multi-trillion-dollar alcohol industry is a massive, underserved market for venture capital, driven by recession-proof demand and tech-like acquisition multiples. He shares his quantitative-first investment criteria focused on velocity and retention, which signal the customer love required to build a brand worth acquiring for nine figures.

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Noah Friedman

About Noah

On the podcast with Noah

Raising a Vice Fund: Inside the $1T Alcohol VC Opportunity

Add Noah to your advisory board