$100M Exits · Guest

Travis Steffen

Co-Founder & CEO · Ravado

Operator$100M+ Exit$100M+ Raised

About Travis

Travis Steffen is a seasoned entrepreneur and operator with a track record of eight exits, over $100 million in fundraising, and more than $200 million in M&A transactions. He specializes in scaling and turning around businesses with a deep focus on customer retention. As the former CEO of GrowFlow, he led the company to a significant exit by building a predictable, customer-centric business in the cannabis tech industry. Currently, he is the Co-Founder and CEO of Ravado, a done-for-you service that helps subscription-based companies reduce churn on a performance basis.

On the podcast with Travis

May 29, 2025 • Episode 87
How Retention Drives Valuation: A $200M Founder's Exit Playbook
With eight exits and over $200M in M&A transactions, Travis Steffen argues that customer retention is 10x more important than acquisition for increasing valuation. He explains how ignoring churn creates a mathematical "carrying capacity" that silently kills growth, a lesson he learned firsthand when VCs rejected his fundraise due to poor retention.

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Travis Steffen

About Travis

On the podcast with Travis

How Retention Drives Valuation: A $200M Founder's Exit Playbook

Add Travis to your advisory board