Greg Brogger
About Greg
Greg Brogger is the Founder and CEO of Collective Liquidity, a platform offering liquidity solutions for shareholders in private tech companies. He previously founded and led SharesPost, a pioneering secondary marketplace, for over a decade, growing it to $10 billion in transaction volume. During his tenure, he also co-launched and served as President of the NASDAQ Private Market in a joint venture. In 2020, SharesPost was acquired by Forge Global for $160 million. Greg began his career as a securities lawyer at Wilson Sonsini.
On the podcast with Greg
Jul 1, 2026How to Create Founder Liquidity: A $160M Secondary Market Exit
Greg Brogger sold his secondary marketplace, SharesPost, for $160M after a market shock derailed his fundraise—a stark lesson in timing and optionality. He also reveals how a strategic joint venture with NASDAQ generated $15M in non-dilutive capital, offering a playbook for founders seeking creative growth strategies beyond traditional VC.
Nov 27, 2025Selling to a Competitor: A $160M Exit in Secondary Markets
Greg Brogger, founder of SharesPost, details his $160M exit to competitor Forge Global—a deal forced by a COVID-era market crash that derailed his Series D. He reveals the playbook behind a clever $15M joint venture with NASDAQ and why creating a financial "floor" is the most critical, overlooked strategy for founders.
Add Greg to your advisory board
Jason personally tees up the warm intro when there's a clear fit. Tell him what you're working on and why Greg's perspective would move it forward.